Before Route It AI, I was losing track of website inquiries and Facebook messages after hours. Now every chat is qualified, routed, and logged without my team lifting a finger. As a small plaintiff firm, strong cases must reach me, not a generic inbox or get lost from the time they call in for me to see it on my desk. Route It AI feels like a dedicated intake assistant that never sleeps, and our signed case volume is up more than 30% without adding staff.
Enterprise multi-industry routing
Enterprise omnichannel intake & routing. Custom engagement that captures every lead via web, text, MMS, voice, and QR, routing them to the right desk instantly
Built for your law firm or business to score intake in real time across web chat, business SMS/MMS, voice follow-up, and QR code scans. Keep qualified opportunities in-house, auto-forward the rest to your partner network, and accelerate speed-to-lead, all branded as Route It.
Customer proof
Teams that trust Route It AI
Real intake outcomes from firms and operators already routing with Route It.
Live routing engine
·Avg response 0.8s · Encrypted intakeSeamless intake from your website widget, direct business SMS/MMS lines, or scan-to-chat QR codes (for office desks, print media, and billboards), all feeding the same intelligent scoring and routing engine.
Route It · Legal intake routing demo
01 · Intake stream
02 · Route It score
—match
CaseAuto Injury · FL
Value$250k est.
PriorityHigh
→
03 · Destination
In-House Firm Intake
Keep qualified revenue
Standing by
→
03 · Destination
Referral Network
Auto-forward partners
Standing by
Switch scenarios to replay classification and routing.
Live verticals
Active now across industries
Feature showcases update automatically when you enable a vertical for onboarding.
Active Now
Legal / law firm
Live intake scoring
PI, family, and multi-desk routing with attorney-ready summaries.
Get started →Multilingual by design
Global Intake Engine
Native real-time intake and qualification in English, Spanish, French, Arabic, Mandarin, and Portuguese, with instant AI extraction your team can act on.
English visitor inquiry
“I was rear-ended on I-95 yesterday and already have over $40k in medical bills. Can someone review my case today?”
Instant AI extraction
Lead Score94IntentHighUrgencySame dayService LineAuto Injury
Capability matrix
Built for teams that can't miss a lead
Instant Intelligence
Real-time intent scoring across multi-channel inbound (web, text, and QR) that ranks every lead before your team picks up the phone.
Omnichannel Follow-up
Automated SMS nurturing, rich media MMS (document and photo uploads), and voice outreach that keep leads engaged across channels after initial capture, branded as Route It.
Deep Integration
One-click sync to Clio, MyCase, and your CRM, with no swivel-chair data entry.
Multi-Vertical
Legal / law firm is live with tailored blueprints. Healthcare & Medical, Hotels & Hospitality, Real Estate, Custom / Court Reporting: Coming Soon.
Deploy everywhere
Omnichannel deployment
Meet your leads wherever they are, physical or digital.
Website Widget
Embedded smart chat widget custom-tuned for instant web visitor qualification and desk routing.
SMS & MMS Lines
Dedicated business mobile numbers for direct text engagement, document collection, and media sharing.
Physical QR Codes
Instant scan-to-chat codes for office intake desks, print media, vehicle wraps, and billboards that launch intelligent mobile intake in one scan.
Why Route It
Why Route It AI
An end-to-end omnichannel intake machine spanning web, text, MMS, voice, and QR, built for multi-industry growth teams that measure success in retained opportunities, not chatbot vanity metrics.
Speed-to-Lead Dominance
78% of buyers retain the first organization to respond. Route It engages inbound leads in under 8 seconds via web chat, SMS, or voice, then keeps them warm across channels, 24/7/365 across legal, healthcare, home services, and claims.
Zero Wasted Ad Spend
Automatically identify high-value opportunities in seconds while routing non-qualifying leads to your partner network for revenue share.
Automated Fact Extraction
Extract the details your desk needs (severity, coverage, urgency, location) and sync them to your CRM before your team places the first call.
ROI signal
Built to convert and keep every qualified lead
>0%
Profit retention on qualified leads
Keep high-value intake in-house
0s
Response ceiling
First reply before the lead cools
0×
Intake scalability
Always-on coverage vs business hours
Enterprise
Enterprise & custom implementation
Route It AI is scoped for high-volume teams across legal, healthcare, home services, and claims: bespoke routing, not a one-size public price list.
Custom Qualification Blueprints
Industry-tuned intake flows for legal, healthcare, home services, and claims desks, not a generic chatbot script.
Multi-Market Lead Routing
Keep in-network opportunities; automatically package and forward out-of-scope leads to partners.
Dedicated SLA & Onboarding
White-glove implementation, success management, and response SLAs built for high-volume operations.
Native CRM Integrations
Push structured lead facts into your CRM and ops stack before your team dials.